Chris Melissinos

Video games are finally entrenched in popular culture and are as widespread a form of entertainment as movies and television. What's most startling is that the games industry achieved this entertainment parity without relying on the standards found in the television and movie industries. This was possible because games were played on proprietary systems designed to do one thing: play games. But in today's world of 206MHz PDAs and 3D-capable cell phones, games are being played everywhere, and for a content industry that has no set standards this presents a significant problem: chasing customers across multiple devices. Compounding this problem is the onslaught of competition from large media companies that already have broadcast standards in place. They place their content on the same game-playing devices and fight for t4he same consumer's attention. To compete effe... (more)